Targeting Millennial Home Buyers

Attracting millennial home buyers means knowing what
they want in a home—like environmentally friendly features—and
knowing where to place your advertising.

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How can you reach millennial home buyers?

You can start by finding your home’s best angle. While baby boomers might want a two-car garage, a large kitchen, and an extra storage space, millennials have their own wish list. According to the National Association of Realtors, millennials are looking for something way different than their parents are. Some of the main things they want are single-story homes, open floor plans (or split floor plans for the square footage they offer), media rooms, and hardwood or tile floors.

The neighborhood they live in matters just as much or more than the house they buy, and they’re looking to meet a specific need. This need can be living in an area where a lot of other families their age live, living close to where they work, or living close to a shopping center.

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Millennials want modern
 and green-friendly homes.

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If your home has environmentally friendly features, don’t hesitate to showcase them. It’s no secret that this generation is environmentally conscious, so they’re going to be looking for a home that has green-friendly features.

Modern homes are also popular with the millennials. Your house doesn’t have to be brand new or designed by a minimalist architect, but some simple staging before an open house could be all you need to capture this desire and bring in an offer.

As far as reaching out goes, you can target online advertising to find younger home buyers. You’ll have to place your ads where they will be seen, and that’s mostly online. Sites like Facebook are where they will be looking at neighborhoods.

If you have any questions or topics you’d like us to discuss, please text us or give us a phone call. We look forward to hearing from you!

What Online Listings Don’t Tell You

Searching for homes online is convenient, but there are certain issues that are impossible to identify from behind a screen that you can only know about by seeing the home in person.

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The difference between how a real estate listing looks online and how it looks in person can be vast. There are three main issues that are nearly impossible to identify in an online listing that you need to be wary of:

1. The sizes of the rooms. Good photographers really know how to make a space look larger than normal by using wide-angle lenses and imaging software. It’s not always as clean as it looks online; sometimes it’s very hard to tell how clean a home is from the photos online. Experienced sellers that have been preparing their homes for months in advance are typically exhausted when the time comes to take photos. They may do a deep clean in the main areas, but may not necessarily clean the whole house.
2. The smell of the home. If you’ve been looking for a home for months and your agent finally sends you a listing of a perfect house that just came on the market, you’re naturally going to want to drop everything and rush to view the property immediately. Once you get there and open the door, though, your nose can get inundated with the smell of a thousand city zoos. This is a common thing that happens because nobody lists “bad smell” in their property description.
3. The quality of the neighborhood. I highly advise hanging out in a neighborhood for hours if you’re serious about purchasing a home in it. Don’t let the the online presentation persuade you into thinking that everything is perfect. If the neighbors are outside, it’s a good idea to introduce yourself and get a feel for the social culture of that street. Being there at seven in the morning and six or seven at night can give you a better feel for this type of thing.

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Good photographers know
how to make a space look bigger than it is.

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Here are some professional home shopping tips to consider when you’re looking at homes online:

• Don’t get emotionally attached.
• Use an expert advisor.
• Be patient.
• Don’t avoid listings that have bad photos.

If you have any questions, concerns, or topics that you’d like us to discuss in a future video blog, feel free to get in touch with me by email, phone, or text message. I look forward to hearing from you!