Targeting Millennial Home Buyers



Attracting millennial home buyers means knowing what
they want in a home—like environmentally friendly features—and
knowing where to place your advertising.

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How can you reach millennial home buyers?

You can start by finding your home’s best angle. While baby boomers might want a two-car garage, a large kitchen, and an extra storage space, millennials have their own wish list. According to the National Association of Realtors, millennials are looking for something way different than their parents are. Some of the main things they want are single-story homes, open floor plans (or split floor plans for the square footage they offer), media rooms, and hardwood or tile floors.

The neighborhood they live in matters just as much or more than the house they buy, and they’re looking to meet a specific need. This need can be living in an area where a lot of other families their age live, living close to where they work, or living close to a shopping center.


Millennials want modern
 and green-friendly homes.


If your home has environmentally friendly features, don’t hesitate to showcase them. It’s no secret that this generation is environmentally conscious, so they’re going to be looking for a home that has green-friendly features.

Modern homes are also popular with the millennials. Your house doesn’t have to be brand new or designed by a minimalist architect, but some simple staging before an open house could be all you need to capture this desire and bring in an offer.

As far as reaching out goes, you can target online advertising to find younger home buyers. You’ll have to place your ads where they will be seen, and that’s mostly online. Sites like Facebook are where they will be looking at neighborhoods.

If you have any questions or topics you’d like us to discuss, please text us or give us a phone call. We look forward to hearing from you!

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