How Overpricing Could Cost You Offers


How can you be sure you’re pricing your home correctly?
There are four key items you should consider. 
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Some of the questions I most often receive are about sale prices.

Specifically, people tend to wonder if and when they should raise their sale price. The truth is, it depends.

For a listing in an average price point, 400 views online will typically translate to one buyer physically coming through your door. If this isn’t the case, there may be an issue with the listing’s price.

Also, if no offer has been placed within eight to 10 showings, this could also point to a potential pricing problem.

Ultimately, there are four key areas we should focus on. Each of the 181 steps in our full marketing plan revolves around these things.

The first significant factor is location. The better the location, the more valuable the property. Condition, too, is critical. Buyer’s will always pay more for a well-tended home.



In today’s seller’s market, there’s no such thing as under-pricing.

Of course, these first two items can only go so far without our third point: marketing. Today, there are many ways to market a home. Excellent marketing will be essential to attracting the most buyers and the most offers possible.

Once you have generated interest, it all comes down to price. If a home is overpriced, even by just 5%, it may not sell.

If each of these four things are up-to-par, your home should attract at least one offer after eight to 10 showings or after it has had 400 views online.

When a listing is priced just below or right at the “sweet spot” in the market, it will likely receive multiple offers. In fact, in today’s seller’s market there’s no such thing as under-pricing. With the amount of competition between buyers, buyer demand will drive up the price without you having to overprice your listing in the first place.

If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you.

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