Why an Auction May Be Your Best Bet to Sell a Unique Property

Selling a unique property isn’t the same as selling a conventional property, which is why an auction is a great way to sell them.

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Over the years, I’ve been fortunate enough to have been involved in a lot of sales of unique properties. What’s the best way to sell a unique property, though?

First, you should know that every property will sell, but there are four main components of that sale that have to be dialed in:

• Location: Location is crucial to maximizing the value of a property.
• Condition: If a property is in good condition, it will sell.
• Marketing: A property has to be exposed to the total buyer pool who might be interested in it.
• Price: A home has to be priced correctly for what it is, where it is, and what condition it’s in.

That being said, one selling method that I’ve always found works extremely well with a unique property is an auction. This is because an auction brings together all the competing buyers in one place and bids the property’s price up to what the market says it’s worth.

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An auction brings together all the competing buyers in one place and bids the property’s price up to what the market says it’s worth.

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Think of it this way: If you inherited a rare, prized piece of art, you’d never think of putting a price tag on it and seeing if a buyer comes along to buy it. We sell a lot of conventional properties that way through normal marketing avenues, but not with unique properties. An auction isn’t the only way to sell a unique property, but it’s a way that can create maximum demand and maximum exposure in a time frame you can dictate.

If you’d rather sell a unique property through conventional marketing avenues, there are different strategies you need to take. Some of these strategies, for example, involve using social media platforms geared toward the type of buyers you want to attract.

If you have any more questions about selling unique properties or you have any other real estate needs I can assist you with, feel free to give me a call or shoot me an email. I’d be happy to help you.